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Strategy and Simplify
“Many a truth is spoken in jest” And many an idea comes from fiction. In the short story, Consone’s Diary, (*see below) an 1850s consummate swordsman named Otavio Consone is teaching swordplay to...
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Listen First, Then Write
Good writing is like a good haircut: it depends on the person doing it! I was four months overdue for a trim, so yesterday I went to my favorite hair care place. It’s a chain, but my favorite...
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How to Use the Current Snow Storms to Improve Marketing
“Snow! It’s snowing outside! Hooray for the snow day! Hurry! Let’s build a snowman – or three or six. We’ll shovel the walk later.” And this is just from the adults. Except for asthmatics like me; I...
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You Don’t Get to Keep the Rights in Writing-For-Hire
By D. Kendra Francesco No Rights in Writing-for-Hire Excuse me? You give up your rights – serial or otherwise – when you’re hired to write for someone else. That isn’t the same as being given article...
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Time to Share
I recently had the opportunity to encourage others to become copywriters. It’s a great field to make a living in. Yes, you do need to turn a blind eye toward the bright, shiny promises of...
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